Contact center terms💡

Ad hoc reporting

What is ad hoc reporting and what are the benefits of using it? Find out more here.

What is ad hoc reporting?

Ad hoc reporting refers to the spontaneous, on-demand creation of reports and analyses without the need for predefined report templates or regular reporting cycles. Users can flexibly access current data, analyze it and generate reports in real time.

What characterizes ad hoc reporting?

The features of ad hoc reporting include

  • Flexibility: Users can customize and create reports independently.

  • Real-time data: Direct access to up-to-date information.

  • Customized analyses: Adaptation to specific questions without fixed specifications.

  • Ease of use: Often through drag-and-drop functions in BI tools or CRM systems.

Ad hoc reporting in practice

In day-to-day work, ad hoc reporting enables quick insights into current developments – without a long lead time. Typical scenarios include:

  • Sudden increase in call volume: a team leader in the contact center creates a report at short notice to identify peak times and adjust shift schedules.

  • Escalation in customer service: An increase in negative reviews triggers ad hoc reporting to analyze the reasons for the contact and the services affected.

  • Daily reports for management: Managers call up spontaneous key performance indicators such as availability or average processing times in order to make decisions.

Ad-hoc reporting is therefore a valuable tool for quick and well-founded decisions in many areas of the company.

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