
How GenAI revolutionizes your email management
Last updated: 23.06.2025 16:50
In the field of email processing, companies are constantly looking for ways to make their processes more efficient, increase customer satisfaction and at the same time reduce the workload of their employees. One of the most promising developments in recent years is the integration of email management software with generative AI (GenAI).
Data, data, data
Customer service employees handle data records every day. This involves changes to addresses, account details, invoices and much more. Your employees have to recognize the data in freely formulated customer emails, check it for completeness and obvious errors, and manually prepare it for processes to be initiated.
This is where AI comes in: It analyzes incoming emails and prepares the information they contain for the employee. All identified elements of a data record are then available as variables for use in correspondence with the customer as well as for further processing in third-party systems (CRM, ERP, merchandise management).
How AI helps with email data management:
Translate, but do it smart!
Whether Italian, Swedish or Spanish – modern AI systems today can do much more than just translate. They understand the context, maintain the tone of voice and even adapt to industry-specific formulations. In customer service, this means in concrete terms:
This creates a seamless dialog – in real time and with impressive quality. Gone are the days when employees had to laboriously leaf through dictionaries or use American translation tools with often inadequate knowledge of European languages. Meaningless word-for-word translations and the resulting faux pas are a thing of the past. The advantages of AI-supported solutions in email processing are therefore obvious:
Author:

Hamdi Bozkurt
Solution Architect AI
VIER
Practical tip: GenAI magic opens up new horizons
AI creates more room for quality, speed and humanity at the same time. And a traditional service center becomes an agile competence center: learning, scalable and always ready to not only meet customer needs, but to exceed them.
And the best thing is: the combination of EMS and GenAI via VIER AI Gateway scales with the company's requirements. Whether a company processes 1,000 or 100,000 emails per week, the technology grows with it and ensures consistently high quality.