
What does AI deliver?
Business impact instead of AI hype
Business impact instead of AI hype
Business impact instead of AI hype
Successful AI projects don't win people over with impressive demos, but with measurable results.
Where does AI create real value?
AI succeeds when it solves a specific business problem
Many companies start their AI initiatives with a simple question:
"Where can we use AI?"
The more important question, however, is:
"Where does AI create the greatest business impact?"
Because not every use case automatically creates value. Some projects impress in the demo but barely change day-to-day business. Others optimize exactly the processes that cost time, resources and money every day.
The difference doesn't lie in the technology – but in choosing the right use cases and consistently measuring success.

Many companies start their AI initiatives with a simple question:
"Where can we use AI?"
The more important question, however, is:
"Where does AI create the greatest business impact?"
Because not every use case automatically creates value. Some projects impress in the demo but barely change day-to-day business. Others optimize exactly the processes that cost time, resources and money every day.
The difference doesn't lie in the technology – but in choosing the right use cases and consistently measuring success.
From ideas to measurable results
Business impact doesn't happen by chance
The most successful companies don't take a technology-first approach – they take a business-first approach. They start with one clear question:
Which process currently requires the most effort?
Only then do they assess
This structured approach is the foundation of the VIER AI Strategy Canvas and helps identify the use cases with the greatest value.
AI must deliver measurable
business results

Daniel Krantz
Vice President AI Solutions
"Our corporate clients expect AI to improve efficiency and the customer experience. Specific results include: a reduction in average handling time (AHT) of up to 40 percent, an increase in first-contact resolution (FCR) of more than 25 percent, and an increase in customer satisfaction (CSAT/NPS) of over 30 percent.
"
How do you get started the right way?
Start with the right use case
Not every process is equally suited to AI.
The greatest potential lies in tasks that:
Customer service, sales, HR and internal knowledge management in particular often deliver measurable results quickly.
Use cases with real potential
Where is AI really worth it?

Customer Service
From inquiry to solution
Standard inquiries can be processed automatically, while employees can access relevant information more quickly when dealing with more complex issues. This can lead to:
- shorter processing times,
- fewer follow-up contacts,
- higher first-contact resolution rates,
- lower costs per contact,
- a higher degree of automation, and
- reduced workload for service representatives.

Sales
More Time for Customers Instead of Administrative Work
Fewer administrative tasks free up additional time for customer interactions. At the same time, inquiries can be processed more quickly and leads can be nurtured in a more structured way. Potential benefits include:
- shorter response times,
- increased sales capacity,
- faster lead processing, and
- less manual effort.

HR
Automate responses and processes
- Fewer repetitive inquiries to HR,
- faster responses for employees,
- reduced workload for HR teams, and
- less administrative effort.

Internal knowledge provision
Making knowledge available where it's needed
- Shorter search times,
- faster onboarding of new employees,
- more consistent answers,
- shorter processing times, and
- higher productivity.

Customer Service
From inquiry to solution
Standard inquiries can be processed automatically, while employees can access relevant information more quickly when dealing with more complex issues. This can lead to:
- shorter processing times,
- fewer follow-up contacts,
- higher first-contact resolution rates,
- lower costs per contact,
- a higher degree of automation, and
- reduced workload for service representatives.

Sales
More Time for Customers Instead of Administrative Work
Fewer administrative tasks free up additional time for customer interactions. At the same time, inquiries can be processed more quickly and leads can be nurtured in a more structured way. Potential benefits include:
- shorter response times,
- increased sales capacity,
- faster lead processing, and
- less manual effort.

HR
Automate responses and processes
- Fewer repetitive inquiries to HR,
- faster responses for employees,
- reduced workload for HR teams, and
- less administrative effort.

Internal knowledge provision
Making knowledge available where it's needed
- Shorter search times,
- faster onboarding of new employees,
- more consistent answers,
- shorter processing times, and
- higher productivity.

Let's talk
Which AI use cases provide the greatest value to your company?
Do you want to achieve measurable results with AI? Together, we'll assess which processes offer potential for increased efficiency, a better customer experience, and sustainable business impact.
Talk to our AI expertsWhich KPIs should companies keep an eye on?
Talk to our AI experts
Tell us about your use case, and together we'll explore how you can use AI to make your processes more efficient. There's no obligation, and it's free!