Customer Relationship Management


Definition "CRM"

Customer Relationship Management is used by companies to improve customer relations and customer loyalty and to make them successful in the long term. Online CRM thus supports holistic customer care and the processes necessary for this, including in customer service. The systematic design of customer relationship processes includes the documentation and management of the customer relationship. This is facilitated by appropriate, modern software solutions that store all customer data as well as the transaction and communication with the customers and make them available when needed.

Back to the glossary

How can we help you today?

Do you have questions about VIER or would you like personal advice? Contact us now via our contact form. You can reach us at any time via the contact form, by e-mail to or by telephone on +49 511 95 73 95 1111. We look forward to hearing from you and will get back to you as soon as possible!  

Please reload this page in your internet browser if the form is not displayed.  

VIER whistleblowing system  

Do you have something unpleasant to tell us? With the VIER whistleblower system, our partners and clients also have the opportunity to anonymously inform us of grievances and violations. All tips will be checked and, if necessary, followed up!  

To the whistleblower system: