Net Promoter Score

Recommending is very likely!


Definition "NPS"

The Net Promoter Score is an index that is used to measure the likelihood of recommendation and thus shows how many customers of a company express positive opinions about that company. To determine the NPS, a representative group of customers is asked how likely it is on a scale of 0 (unlikely) to 10 (very likely) that they would recommend this company to a friend or colleague. The NPS is determined by the difference between so-called promoters (number of answers 9 and 10) and detractors (number of answers 0 to 6). The NPS can be increased through the intelligent use of software.

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